Singapore’s famous Owl coffee brand will open its first-ever cafe called “Owl Café” at The Star Vista. The mall is slated to open beside the Buona Vista MRT station in September 2012. It is owned and managed by CapitaMalls Asia.
“A familiar and well-loved brand of award-winning coffee, Owl will open its first-ever Owl Café at The Star Vista. The café will offer various blends of authentic Straits Asian-inspired coffee with Straits Asian food and desserts.” – from CapitaMalls Asia Media Release on 21st March 2012.
Owl is owned by Super Group. In my previous post on Super (under the “Future Growth” heading), it was stated that Super was looking to open a cafe. The Management of Super has put money where its mouth is and has forayed into a physical store. This clearly shows that the Management of Super delivers on what it promises. If the Owl Café really takes off and proves to be extremely profitable, I’m sure there will be more cafes by Super springing up in other locations. And if I’m not wrong, this is the first local coffee brand that is opening a cafe. All the best, Super!
SudhanP.com 
In commodity, prices of raw coffee has gone down a lot. The retail price has remained the same or even higher. So the margin is higher now. Good for the companies. Thanks!!
Hi Dave,
Very true. In that sense, there’s pricing power for Super.
I wish to clarify with you – Owl is a brand under Super, but is it a different brand from Owl International private limited? Or is it that Super is its distributor?
Hi The 20 Years Old Investor,
Owl is a brand under Super Group. It can be seen at http://www.super.com.sg/our-brands/brands-showcase/.
Super Group acquired Owl International Pte Ltd some time back. You can refer to http://www.alacrastore.com/deal-snapshot/Super_Coffeemix_Mnfg_Ltd_acquires_Owl_International_Pte_Ltd-353864. Super Group was previously known as Super Coffeemix Manufacturing Ltd.
Then I must have halved the market share of Super in Singapore earlier on :) Owl is a pretty strong brand too
Hi,
Yes it is. They recently did a rebranding and they look better now. They look more modern. You can also take a look at Super’s annual report to see Owl is 100% owned by Super.
owl opening cafe… gosh… no thanks.. their instant coffee sucks, and still even dare to come out cafe. what a joke! :P
Hi Stepanie,
Thanks for visiting my blog and your comments.
Well, they are expanding their business. I think it’s no harm venturing into the retail market business to see how well they stand.